20 Tips: how to grow your business during the time of Lockdown and Curfew like normal days.

Hello everyone once again welcome back to my new blog . And the today's topic is how to grow your business during the time of lockdown and curfew like normal day ?????

In the matter of just a week , India went from a do not -panic state to state of a complete lockdown . Coronavirus is spreading like wildfire  and everyday we see several cases rising at alarming speed. 
As per news report by returns, India could face between around 100,000 and 1.3 million confirmed cases of the disease caused by the new coronavirus  by mid - May if it continuse to spread at its current pace , according to a team of scientist based mainely in the united states .

While people are locked inside their houses for safety concerns , the markets has wintnessed record falls and business are on a downward spiral ; Furthermore , country-wide quarantines , travels restriction , and social-distancing measures have to lead to a sharp fall in consumer and business spending producing a recession. So during such testing times , there are several financial and legal aspects that all business should  bear in mind to mitigate risks and cut down on their losses.

To understand what can and can not be done at the time of lockdown and curefew ,Entrepure India spoke to lowyer and experts who shed light on what should be done next:

* Seven Dimensional Propositions

Lawyer, SONAM CHANDWANI, managing partner at Ks legal takes us through the essentials that every company needs to focus on , at the moment .

1) Protect & Protocal = Protect your employes  and  follow  government  orders.

2) Liquidity & Plans = Companies should ensure adequate liquidity to weather to Corons strom. Vital questions to ask your team are - wheather we can with stand some morte poor quarters if the economy sinks? Do we have  contingency plans? Along side answering these question , companies should focus on timely payment of statutory taxes and dues along with employes salaries and there after model their cash flow , P&L, balance  sheet and identify tiggers that might siginificantly impair liquidity.

3) Pay your taxes= "March-ending" is just around the corner . this implies timely payment of taxes and menticulous tax planning for the coming months to avoid penalties.
4) Force Majeure Clause= Companies are worried about the consequences of the non -fulfillment of their contractul obligations.A provision that protects companies  from  such defaults is the force majeure clause -which defines event/s that excuse the non-performance of a party . A contractmay either explicitly list all qualifying events , or generally definme a force majeure events as " an event beyond the parties' control", leaving room for interpretation . Thus , companies must look for example  of relevent language such as "disease", "epidemic", " pandemic", "quarantimer ", or"acts of government," which may be interpreted to include the COVID-19 outbreak and excuse its non -performence.

5)Review The Contract = Read the fine print of all your contract , revisit and renegotiate the terms of engagement keeping in mind unforeseen events and its impact on proviosion of- engagement, termination , defaults, to name a few . Parties should also carefully review their subcontracts to deterrmine their rights, obligation, and potential for recovery.

6)Logistic & Supply Chain= Looking at the current scenario stabilization of inventory levels and logistics may not be immediately achievable . But businesses should then turn their attention to pre-booking rail and air freight capacity and using after -sales stock as a bridge thereby ensuring resilience in their supply chain network . In doing so, companies should carefully review their right and obligations under these agreements , as well as any risks associated with the consequences and potential for recovery of additional costs or a price adjustment as a result of a work delay or stoppage .

7)Luring The Market= Offering incentives and discounts to customers will help the business stay relevant in the curret market and remain closer to customers. 

* Donig Right By Business, Law, Customers, Employees & Stakeholders

This is the time when understanding the gravity of tuition matters. Follows the rules laid down by the government. Trying to bypass  the government. Trying to bypass the advisories , rest assured we will find regulators at our doorstep.
Pranshu Sikka , CEO, Strategic Planner and Founder of The Pivotals mentions how important it is to do three right things keeping everyone in mind. 

1)Empathize & Strategize =It is important to keep our relationship with existing clients a live . Empathize-they are as badly hit as we are. Consider creating a pipeline of business through digital outreach. Look at the older leads that were on the backburner due to one reason or another .

2)Offers=Check, if there is merit in diversifying your offering to keep yourself relervant in post corona world.Think about your stakeholders,yourself consumer and employees.

3)No Knee-Jerk Reactions=Businesses are getting affected but don't get lured into completely diversifying to a new, unrelated stream of business . It is only a matter of time until the situations settles and allows business houses to take more inforfed calls . Knee-jerk reactions won't do any business any good..

4)Morality & Law= As a business don't cut corners . Don't do the mistake of doing something not in consonance with morality or law . It is imperative to be on the right side of the law as well as ethics-something which will hold the key to tiding over these difficult times and creating a sustainable value proposition. 

* The Digital Transformation

While coronavirus lockdown might look as a bane to many, risk management expert Hersh Shah, CEO, GLECO, Institute of Risk Management (UK) India Affiliate believes it can be looked at as a boon . COVID-19 will accelerate digital transformation for businesses. Elaborating on the same he points out: 

1)Video & Zoom calls: Transformation,university lectures, job interviews and all business activities have already moved online via video conferencing/zoom calls. Managing customer relations through video conferencing maintaining the personal touch will earn brownie points.

2) A Communication Chain= While following efficient work from home policy , it is important to devlop a robust communication chain in your organization to avoid loopholes to ensure an integrated responce both internally and externally.

3)Data Theft= In the race for being digitally equipped amidst the golab change in way , businesses will function, make sure to have a system in place to combat  internal threats such as cyber hacks and  re-architect the infrastruture to make technology and processes more resilient.

4)Inform=Ensure your company reguraly  updates the anti-virus software, keep a 24 hour it helpline so that no work is disrupted , educate all your stakleholders abot potential phishing email.

* 5 Fundamental Questions To Ask During Crisis


Most businessmen work with a survival mentality, this setback further impacts the economy .Dheeraj Rathi, Managing Director of ECOVIS RKCA , lay down five fundamental questions. 

1) How many business  will grow with clarity of one single most important factor that will impact the business.

2) What are the apparent an contingent risk in my business, and what I do about it

3) Do I have an adequate resource for the growth and if not where,
and how I reach out to get them so my business creates value for the long term .

4)How I review my business in terms of performance and what I do to make it more execution-oridented

5)How do I engage my people to take ownership.  

Thanks for reading my blog.  

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